做一個網頁要多少錢?」這是幾乎所有客戶在諮詢網頁設計時的第一個問題。然而,在香港市場,網頁並非標準化產品,其價格取決於多個關鍵因素。若只追求一個簡單數字,往往容易產生期望落差。
如果只是製作一個基本展示型網站,內容包括公司介紹、服務簡介及聯絡方式,一般市場價格約為 HKD 5,000 至 10,000。此類網站多採用現成模板,設計及功能相對簡單,適合初創企業或短期用途。
對大多數中小企而言,一個專業企業網站通常需要:
客製化設計
手機及平板響應式顯示(Responsive Design)
基本 SEO 架構
簡易後台管理系統
這類網站在香港的合理預算範圍大約為 HKD 10,000 至 25,000,視頁面數量及設計要求而定。
當網站涉及實際業務操作,例如:
網上報價或預約系統
會員登入及資料管理
電子支付及購物車
開發成本會明顯提高。一般電商或功能型網站,市場價格多由 HKD 30,000 起,若系統高度客製化,費用可達 HKD 80,000 或以上。
常見原因包括:
是否包含 UI / UX 設計
功能是否自行開發或使用插件
是否提供測試、優化及技術支援
設計師或開發團隊的專業經驗
低價方案通常只提供「完成網站」本身,而不包括後續修改、維護或安全更新。
企業在考慮「做一個網頁要多少錢」時,應先清楚自身目標:
是建立品牌形象?
還是帶來實際查詢與銷售?
價格本身不是唯一指標,能否長期使用、擴展及支援業務發展,才是關鍵。
“How much does it cost to build a website?” is often the first question clients ask. In Hong Kong, however, website pricing varies widely because websites are not standardized products. Cost depends on scope, functionality, design depth, and long-term requirements.
A basic informational website with simple pages such as company profile, services, and contact information typically costs around HKD 5,000 to HKD 10,000. These websites often use pre-built templates and minimal customization, making them suitable for startups or temporary projects.
Most small to medium-sized businesses require more than just a basic site. A professional website usually includes:
Custom visual design
Responsive layout for mobile devices
Basic SEO structure
Content management system (CMS)
In Hong Kong, the typical budget for such websites ranges from HKD 10,000 to HKD 25,000, depending on complexity and number of pages.
Websites that support business operations—such as booking systems, member areas, or online payments—require additional development effort. E-commerce or system-driven websites usually start from HKD 30,000, with advanced or fully customized platforms exceeding HKD 80,000.
Significant price differences often result from:
Level of UI/UX design involvement
Custom development versus plugins
Testing, optimization, and support scope
Experience and expertise of the design team
Lower-priced offers often exclude maintenance, revisions, and long-term support.
When asking “how much does a website cost,” businesses should first define their objectives—whether branding, lead generation, or online sales. Cost should be evaluated alongside usability, scalability, and long-term value, rather than price alone.