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網頁設計收費 | 在香港市場，網頁設計收費一直是企業客戶最常關心的問題之一。由於項目性質、功能需求及服務範圍差異極大，網頁設計並不存在一個「統一價目表」。要正確理解報價，必須先了解影響收費的核心因素。
最基本的企業展示型網站，一般包括首頁、關於我們、服務介紹及聯絡頁面，收費通常由 HKD 8,000 至 20,000 不等。若涉及品牌設計、客製化版面或多語言版本，價格自然會上調。
電商網站由於需要產品管理、購物車、付款系統及後台管理功能，技術要求較高，香港市場收費普遍由 HKD 30,000 起，大型或高度客製化項目更可達六位數。
使用現成模板的網站，設計時間短、成本較低，適合預算有限的中小企。然而，模板網站在品牌獨特性、延展性及長期營運上存在一定限制。
相反，全客製化設計會由 UI / UX 設計師根據品牌定位、目標客群及使用者體驗重新規劃，收費通常按頁面數量或設計複雜度計算，價格自然較高，但更有助建立專業品牌形象。
功能是影響網頁設計收費的關鍵因素之一。常見功能包括：
表單系統與自動回覆
會員登入及權限管理
CMS 內容管理系統
API 串接（付款、物流、第三方平台）
功能越多、邏輯越複雜，開發時間與測試成本亦會相應增加。
不少客戶忽略了後續支援的重要性。專業的網頁設計報價通常會清楚列明是否包括：
基本 SEO 設定
網站速度及安全優化
技術支援與系統更新
主機、域名及維護費用
低價報價往往只涵蓋「完成網站」本身，日後任何修改或支援均需額外收費。
評估網頁設計收費時，不應只比較價格高低，而應比較服務內容、專業程度及長期價值。清晰的報價單、明確的項目範圍、合理的交付時間，往往比「最平」更重要。
總結而言，網頁設計並非單純成本，而是一項長期投資。一個結構良好、設計專業、可持續擴展的網站，能為企業帶來實際商業回報。
Website design pricing is one of the most frequently asked questions among businesses in Hong Kong. Unlike standardized products, website design services vary significantly depending on scope, complexity, and objectives. As a result, there is no fixed price list—only structured pricing logic.
A basic corporate website, typically consisting of a homepage, about page, services page, and contact page, usually costs between HKD 8,000 and HKD 20,000. Prices increase when custom branding, advanced layouts, or multilingual support are required.
E-commerce websites demand more complex functionality such as product management, shopping carts, payment gateways, and backend systems. In Hong Kong, professional e-commerce website pricing generally starts from HKD 30,000, with large-scale or custom platforms reaching six-figure budgets.
Template-based websites are faster and more affordable, making them suitable for startups or small businesses with limited budgets. However, templates often limit brand uniqueness, scalability, and long-term flexibility.
Custom-designed websites involve UI/UX planning based on brand positioning, user behavior, and business goals. Pricing is usually calculated based on the number of pages, design depth, and revision cycles. Although more expensive, custom design delivers stronger brand credibility and user experience.
Functionality plays a critical role in determining website design costs. Common features include:
Online forms with automation
Member login and access control
Content Management Systems (CMS)
API integrations (payment, logistics, third-party services)
The more complex the logic and integrations, the higher the development and testing effort required.
Many low-cost quotes only cover initial development. Professional website design proposals in Hong Kong usually clarify whether the following are included:
Basic SEO setup
Performance and security optimization
Technical support and updates
Hosting, domain, and maintenance fees
Long-term reliability and support are essential considerations when evaluating pricing.
Instead of comparing prices alone, businesses should assess value, scope, professionalism, and sustainability. A transparent quotation, clearly defined deliverables, and realistic timelines often indicate a reliable service provider.
In conclusion, website design should be viewed as a strategic investment rather than a one-time expense. A well-structured, professionally designed, and scalable website can significantly enhance a company’s digital presence and generate measurable business results.)
